" Tesco and Sainsbury's have boosted their halal offerings with new branded meat fixtrures offering fresh halal burgers and sausages. "
" The fixtures - which carry the Shazans brand - started going into 250 Tesco stores and 130 Sainsbury's stores last week. They carry primary chicken, lamb and beef cuts but also a wide range of added-value meats such as marinated chicken pieces, lamb kebabs and sausages."
" Tesco has listed a total of 45 new lines, with Sainsbury's adding 18. The packs are price-marked or carry multibuy stickers to highlight value for money and encourage trial. "
" They are supplied through 1 Stop Halal, a new company set up by former Tesco ethnic foods category buyer Steve Ewels, which this week formed a joint venture with Shazans."
" The mults would be able to secure a far bigger share of the £1b UK halal market if they offered a wider range of products, Ewels said. There is a huge opportunity around mass availabilty of these products. "
Tesco and Sainsbury's to boost halal offerings with branded fixtures
By Julia Glotz
The Grocer
PUBLISHED: 20 April 2014
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